Retention Fuels Acquisition
Unlike traditional "acquisition-focused" marketing, retention marketing focuses on maximizing the value of existing customers rather than getting new ones. Retention is the most underrated growth channel. It is a means to customer acquisition. Retaining satisfied customers is the best acquisition strategy as loyal customers are your most important brand advocacy assets.
What Will You Learn
This course will teach you how to assess the customer journey, use data to delight customers and drive loyalty, slow down churn and boost AOV, and establish retention strategies that work best for your brand
Example Curriculum
- Retention Hero Welcome (9:13)
- Retention Hero - Chapter 1 (17:01)
- Retention Hero - Chapter 2 (30:55)
- Retention Hero - Chapter 3 (19:34)
- Retention Hero - Chapter 4 (33:55)
- Retention Hero - Chapter 5 (15:20)
- Retention Hero - Chapter 6 (14:24)
- Retention Hero - Chapter 7 (20:40)
- Retention Hero - Chapter 8 (26:03)
Know your Experts
Arjun Vaidya
Founder - Dr. Vaidya’s, Ventures Lead - Verlinvest
He is the founder of Dr. Vaidya’s, India’s largest Ayurveda brand and the lead venture investing for Verlinvest in India. Besides, he mentors brands in India’s startup ecosystem. A Brown University graduate, who joined L Catterton, a consumer sector focused growth private equity fund, and spent time understanding and investing in the Indian consumer story. In 2016, he quit his job to take on his family’s Ayurveda legacy. His brand was acquired by the RP Sanjiv Goenka Group in 2019, making it one of India's first D2C exits.
Trisha Rajani Vaidya
Co-founder - Dr. Vaidya’s, D2C Angel & Advisor
She is the Co-founder of Dr. Vaidya’s, D2C Angel & Advisor. A Warwick University graduate, Trisha’s entrepreneurial stint started at Goldman Sachs in London, where she was in the top quartile. In July 2014, Trisha moved back to India and joined Nykaa as part of the core team. She joined Dr. Vaidya’s in 2017 and exited the business to RP Sanjiv Goenka Group in 2021. Presently, she is an active angel investor and mentors 40+ companies across consumer brands, consumer internet and enablement to e-commerce.
Exclusive Session
- Two hours session with Arjun Vaidya, Founder at Dr Vaidya’s and Umair Mohammad, Founder & CEO at Wigzo Technologies by Shiprocket.
- 15 minutes of head-on conversation & idea exchange.
- Live 'Website Audit & Journey Optimiser for your Brand' session by Umair Mohammad
